Santa Cruz is about 25 miles southwest of San Jose, over the mountains and close to the coast. The city itself is home to roughly 65,000 residents, and a median age of 28.8 points to a younger crowd than most South Bay suburbs. Household income sits near $78,000, and the average commute is a relatively short 23.5 minutes, which still adds up to plenty of drive time on the roads connecting the coast to the valley.
A younger population with money to spend on food, gear, and entertainment makes Santa Cruz a solid market for local and regional advertisers alike. Reach out for a free quote on billboard availability and pricing in the area.